Neon Bridge was founded by Keir Mather following more than 15 years leading senior client-agency relationships at some of the UK’s most respected integrated and digital marketing agencies, including seven years at BBH.
Working in the top echelons of agencies gave him the opportunity to lead relationships with some of the world’s most iconic brands: Axe/Lynx, British Airways, Universal Music, Universal Pictures, HP, Nokia, and Google.
Given this experience there was not a client-agency situation that he had not dealt with, but after time he realised that the bit he enjoyed most was the bit that others often dreaded: the relationship dynamic between an agency and a brand.
Account handling is a complex and nuanced skill requiring exceptional judgement, leadership, emotional intelligence, stakeholder management and decision making across multiple and concurrent briefs.
Sometimes it can be quite unclear how it all happens, but at its best a brilliant account handling function can foster an environment where life is smooth and the work is outstanding. At its worst, life is stressful, trust evaporates and ultimately the business moves on.
Neon Bridge firmly understands this complex dynamic and can bring client and customer relationship success to your organisation.