Neon Bridge was founded by Keir Mather following more than 15 years leading senior client-agency relationships at some of the UK’s most respected integrated and digital marketing agencies, including seven years at BBH.
Working in the upper echelons of agencies gave him the opportunity to lead relationships with some of the world’s most successful and complex businesses including: Unilever, British Airways, Universal Music, NBCUniversal, Google, Nokia and HP.
Given this experience there was not a client-agency situation that he had not dealt with. After time, however, he realised that the bit he enjoyed most was the bit that others often dreaded: the relationship dynamic between an agency and a brand.
Account handling is a complex and nuanced skill and sometimes it can be quite unclear how it all works. At its best a brilliant account handling function will foster an environment where life is smooth, clients are happy, and the work is outstanding. At its worst, life is stressful, trust evaporates and ultimately the business moves on.
Neon Bridge firmly understands this complex dynamic and can bring client and customer relationship success to your organisation.