"We help marketing agencies build stronger and more profitable client relationships”

What we do

What we do
What we do
  • CLIENT PERCEPTION AUDIT
  • ACCOUNT MANAGEMENT PERFORMANCE
  • CLIENT MANAGEMENT TRAINING
  • CLIENT-AGENCY RESCUE

1CLIENT PERCEPTION AUDIT

CPA is a fantastic process that delivers timely intelligence on the health of each client relationship. Utilising a mixture of quant and qual techniques this external analysis delivers unique insight on relationship risk and growth areas to maximise the potential of your commercial relationships

2ACCOUNT MANAGEMENT PERFORMANCE

A poor agency/client dynamic is often rooted in the behaviours of the account management or client services team. We have a long history of achieving the right structure, behaviours, and importantly talent, to deliver both client satisfaction and agency success.

3CLIENT MANAGEMENT TRAINING

Client management is a skill that can be taught. Our training days deliver greater confidence to both those in more traditional client facing roles and also specialists from other disciplines, such as creative and tech, who now increasingly find themselves in client facing situations.

4CLIENT-AGENCY RESCUE

Unfortunately, there are times when the relationship dynamic between a brand and an agency becomes stale, or at worst, fractious. We are well versed at entering and mediating these types of very sensitive and confidential situations and have had much success in re-igniting the lost spark.

Neon Bridge was founded by Keir Mather following more than 15 years leading senior client-agency relationships at some of the UK’s most respected integrated and digital marketing agencies, including seven years at BBH.

Working in the upper echelons of agencies gave him the opportunity to lead relationships with some of the world’s most successful and complex businesses including: Unilever, British Airways, Universal Music, NBCUniversal, Google, Nokia and HP.

Given this experience there was not a client-agency situation that he had not dealt with. After time, however, he realised that the bit he enjoyed most was the bit that others often dreaded: the relationship dynamic between an agency and a brand.

Account handling is a complex and nuanced skill and sometimes it can be quite unclear how it all works. At its best a brilliant account handling function will foster an environment where life is smooth, clients are happy, and the work is outstanding. At its worst, life is stressful, trust evaporates and ultimately the business moves on.

Neon Bridge firmly understands this complex dynamic and can bring client and customer relationship success to your organisation.

What People Say

“Keir is outstanding. A man with integrity, passion, energy and in addition, he is an extremely nice person.”

Sir Nigel Bogle, BBH Founder

What

“Keir truly understands the complexities of the client-agency dynamic, particularly when multiple agencies are involved. I would have no hesitation in recommending his services.”

Chris Massey, SVP Digital Marketing, Universal Pictures International

“Keir has an uncanny ability to understand client and agency relationships and what it takes to build true partnerships. A class act at client service and fearless at challenges that need turning around. He proved his value time and time again.”

JENNY BULLIS, DIRECTOR MARKETING SCIENCE, EMEA, FACEBOOK

people

Blog

Blog

Does your agency have a client service problem?

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How to make your clients love you

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How to be a superstar account handler

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