Does your agency have a client service problem?
Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled the roost. When Print was
Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled the roost. When Print was
If you want to make your clients love you, the key thing to understand is that marketing is a relationships business. The best account handlers
Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing agency account management team have