Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled the roost. When Print was the dominant medium and two months from a creative brief to a first client response was not uncommon. Inter-agency teams didn’t exist because, well, there was only one agency. The …
If you want to make your clients love you, the key thing to understand is that marketing is a relationships business. The best account handlers I’ve worked with understand this dynamic. They know that success hinges on building client love through deep and collaborative client and agency relationships. This type of trusted partnership has the …
Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing agency account management team have been called many things over the years. Some good, some not so good. There used to be an old adage that account handlers were only there to carry the bags, …