High Performance
Client-Agency
Partnerships
I help brands and agencies build high-performance partnerships that ignite collaboration, unlock creativity, and deliver better marketing outcomes.
BETTER PARTNERSHIPS AGENCY OUTPUT MARKETING OUTCOMES BUSINESS IMPACT
Source: IPA
Problems I Address
Problems I
Address
Underperforming client-agency partnerships
Lack of consistent work quality
Lack of collaboration and partnership
Lack of creativity and innovation
Ineffective agency management
Complex inter-agency dynamics
Too often I see marketing budgets drained and agencies churned through underperforming client-agency relationships.
I recognise the unique challenge that comes with working in a client-agency dynamic and offer a new approach to achieving high performance partnerships that empowers both marketers and agencies to collaborate effectively, improve operational efficiency, and achieve long-term success.
How Do I Help?
Building a high performance client-agency partnership requires a comprehensive approach that goes beyond the initial stages of agency selection. My unique process ensures every aspect of the partnership is optimised for success.
Replacing a marketing agency can cost up to 3X the agency fee in wasted time and missed opportunity.
Source: Elysian Fields
Work With Me
1. AGENCY ROSTER REVIEW
“I need to ensure my agency partners are optimal and aligned with our marketing plan.”
● In-depth review of agency roles and contract scopes.
● Aligns agency capabilities with marketing objectives.
● Optimises agency resources to drive efficiencies.
2. RELATIONSHIP PERFORMANCE APPRAISAL
“I need to evaluate a client-agency relationship to track performance and identify issues and improvements.”
● Fast feedback loop to enable better decision making.
● Quickly identify issues and opportunities for optimisation.
● Ensures the relationship is performing to agreed OKRs.
3. PARTNER PERFORMANCE OPTIMSATION
“I’m working with a client or agency and need an intervention to get the relationship performing to a high-standard.”
● Quickly achieve strategic alignment and mutual understanding.
● Improves communication and collaboration effectiveness.
● Elevates the performance of both client and agency teams.
4. INTER-AGENCY PERFORMANCE OPTIMISATION
“I need to improve collaboration and performance between multiple agencies working on the same client.”
● Clarify roles and responsibilities to reduce overlaps and tensions.
● Facilitates better communication and coordination across agency teams.
● Aligns all agencies toward shared goals for seamless execution.
Source: CIM
Clients
Key Benefits
About Me
Keir Mather, Consultant
I launched Neon Bridge in 2018 with a clear mission: to unlock the full potential of client-agency partnerships.
After decades working on both sides of the client-agency divide, I witnessed first hand the friction that often derailed these critical relationships. But, I also experienced the magic of a true high performance partnership – one that fostered seamless collaboration, sparked better work, improved commercial performance, and that delivered enduring success for both client and agency.
Client-agency relationships are delicate ecosystems, but with the right guidance and support they can all thrive as high performance partnerships.
Testimonials
