High Performance
Client-Agency
Partnerships
I help brands and agencies build high-performance partnerships that ignite collaboration, unlock creativity, and deliver better marketing outcomes.
BETTER PARTNERSHIPS AGENCY OUTPUT MARKETING OUTCOMES BUSINESS IMPACT
Source: IPA
Problems I Address
Problems I
Address
Underperforming client-agency partnerships
Misaligned agency rosters
Lack of collaboration and partnership
Lack of creativity and innovation
Lack of consistent work quality
Complex inter-agency dynamics
Too often I see marketing budgets drained and agencies churned through underperforming client-agency relationships.
I recognise the unique challenge that comes with working in a client-agency dynamic and offer a new approach to achieving high performance partnerships that empowers both marketers and agencies to collaborate effectively, improve operational efficiency, and achieve long-term success.
How Do I Help?
Building a high performance client-agency partnership requires a comprehensive approach that goes beyond the initial stages of agency selection. My unique process ensures every aspect of the partnership is optimised for success.
Replacing a marketing agency can cost up to 3X the agency fee in wasted time and missed opportunity.
Source: Elysian Fields
Work With Me
BRANDS
1. AGENCY ROSTER REVIEW
“I need to ensure my agency partners are optimal and aligned with our marketing plan.”
● In-depth review of agency roles and contract scopes.
● Aligns agency capabilities with marketing objectives.
● Optimises agency resources to drive efficiencies.
2. AGENCY RELATIONSHIP EVALUATION
“I need to evaluate a client-agency relationship to quickly identify issues and improvements.”
● Fast feedback loop to enable better decision making.
● Quickly identify issues and opportunities for optimisation.
● Ensures relationship is performing and achieving set OKRs.
3. AGENCY PERFORMANCE OPTIMISATION
“I need to improve collaboration with one, or many, agencies to maximise the quality of our work.”
● Quickly achieve strategic alignment and mutual understanding.
● Improves communication and collaboration effectiveness.
● Elevates the performance of both client and agency teams.
AGENCIES
1. CLIENT LISTENING PROGRAMME
“I need an independent and structured approach to client feedback that helps retain, grow, and win new clients.”
● Fast feedback loop to enable better decision making.
● Uncovers issues before they impact relationships.
● Identifies opportunities for organic growth.
2. KEY CLIENT EVALUATION
“I need a comprehensive evaluation of a key client relationship to help retain the business, possibly before a statutory review.”
● Comprehensive review of relationship performance.
● Identifies gaps in client satisfaction and service delivery.
● Delivers a clear plan to improve relationship performance.
3. CLIENT-AGENCY ALIGNMENT WORKSHOP
“I need a collaborative workshop to align on strategic goals to enhance partnership effectiveness.”
● Builds trust and rapport between client and agency.
● Quickly achieve strategic alignment and mutual understanding.
● Elevates the performance of both client and agency teams.
Clients
Source: CIM
Key Benefits
About Me
Keir Mather, Consultant
I launched Neon Bridge in 2018 with a clear mission: to unlock the full potential of client-agency partnerships.
After decades working on both sides of the client-agency divide, I witnessed first hand the friction that often derailed these critical relationships. But, I also experienced the magic of a true high performance partnership – one that fostered seamless collaboration, sparked better work, improved commercial performance, and that delivered enduring success for both client and agency.
Client-agency relationships are delicate ecosystems, but with the right guidance and support they can all thrive as high performance partnerships.
Testimonials
Testimonials
Keir is an expert in the setup and optimisation of tailor-made agency models, guiding the transformation of brands and ensuring they are implemented within the company structure to ensure a modern workflow and best-in-class results.
Cathy Boom
Creative Director, C&A
Keir truly understands the complexities of the client/agency dynamic and the ever-changing nature of client needs. I would have no hesitation in recommending him.
Chris Massey
EVP Digital Marketing, NBC Universal
Keir has an uncanny ability to understand client and agency relationships and what it takes to build true partnerships. He has proved his value time and time again.
Jenny Bullis
CEO, Dentsu UK & Ireland
Keir’s knowledge, expertise, and emotional intelligence make him the perfect partner for any client listening programme. The insight he delivers is hugely valuable to us, informing both our client strategies and our overall business strategy too.
Ale Cabra
MD, Rufus Leonard (now Frog)
This is the second time we’ve used Keir and without doubt, the quality of insight he delivers is properly game changing for us. Not only does it add an important outside-in mentality, informing many conversations and decisions through the year, but it also delivers on permission to stretch together with key insights on our business and the way we work with our clients.
Kate Fulford-Brown
MD, 2LK
Keir is outstanding. A man with integrity, passion, energy and in addition, he is an extremely nice person.
Sir Nigel Bogle
Founder, BBH
Keir is just a brilliant communicator. He really helps us focus on what’s important when it comes to managing and growing a client relationship.
Simon Dent
Founder, Dark Horses
I can’t overstate how invaluable Keir’s work has been to our business. He has an incredible ability to understand the client/agency dynamic and has opened up opportunities that will benefit all involved.
Tom Murphy
CEO, No Problem
