High Performance
Client-Agency
Partnerships
I help brands and agencies build high-performance partnerships that ignite collaboration, unlock creativity, and deliver better marketing outcomes.
BETTER PARTNERSHIPS AGENCY OUTPUT MARKETING OUTCOMES BUSINESS IMPACT
Source: IPA
Problems I Address
Problems I
Address
Underperforming client-agency partnerships
Lack of consistent work quality
Lack of collaboration and partnership
Lack of creativity and innovation
Ineffective agency management
Complex inter-agency dynamics
Too often I see marketing budgets drained and agencies churned through underperforming client-agency relationships.
I recognise the unique challenge that comes with working in a client-agency dynamic and offer a new approach to achieving high performance partnerships that empowers both marketers and agencies to collaborate effectively, improve operational efficiency, and achieve long-term success.
How Do I Help?
Building a high performance client-agency partnership requires a comprehensive approach that goes beyond the initial stages of agency selection. My unique process ensures every aspect of the partnership is optimised for success.
Replacing a marketing agency can cost up to 3X the agency fee in wasted time and missed opportunity.
Source: Elysian Fields
Work With Me
BRANDS
1. AGENCY ROSTER REVIEW
“I need to ensure my agency partners are optimal and aligned with our marketing plan.”
● In-depth review of agency roles and contract scopes.
● Aligns agency capabilities with marketing objectives.
● Optimises agency resources to drive efficiencies.
2. AGENCY RELATIONSHIP EVALUATION
“I need to ensure my agency partners are optimal and aligned with our marketing plan.”
● In-depth review of agency roles and contract scopes.
● Aligns agency capabilities with marketing objectives.
● Optimises agency resources to drive efficiencies.
3. AGENCY PERFORMANCE OPTIMISATION
“I need to improve collaboration and performance with one, or many, agencies working on the same client.”
● Quickly achieve strategic alignment and mutual understanding.
● Improves communication and collaboration effectiveness.
● Elevates the performance of both client and agency teams.
AGENCIES
1. CLIENT LISTENING PROGRAMME
“I need an independent and structured approach to client feedback that helps retain, grow, and win new clients.”
● Comprehensive assessment of client relationships across the agency.
● Proactively identifies areas of client growth, retention, and relationship optimisation..
● Includes action plans and roadmap for improving client relationship performance.
2. KEY CLIENT EVALUATION
“I need an in-depth evaluation of a key client relationship to ensure we retain their business, perhaps prior to a statutory
review process.”
● Comprehensive review of client engagement and satisfaction levels.
● Identifies gaps between client expectations and service delivery.
● Provides roadmap for improving future interactions and relationship performance.
3. CLIENT-AGENCY ALIGNMENT WORKSHOP
“I need a collaborative workshop to foster alignment on strategic goals to enhance partnership effectiveness.”
● Independently facilitated session to strengthen the client-agency partnership.
● Quickly aligns on strategic objectives and fosters mutual understanding.
● Enhances the effectiveness of both client and agency teams for optimal performance.
Source: CIM
Clients
Key Benefits
About Me
Keir Mather, Consultant
I launched Neon Bridge in 2018 with a clear mission: to unlock the full potential of client-agency partnerships.
After decades working on both sides of the client-agency divide, I witnessed first hand the friction that often derailed these critical relationships. But, I also experienced the magic of a true high performance partnership – one that fostered seamless collaboration, sparked better work, improved commercial performance, and that delivered enduring success for both client and agency.
Client-agency relationships are delicate ecosystems, but with the right guidance and support they can all thrive as high performance partnerships.
Testimonials
