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KEIR MATHER

Brilliant Teams || Delighted clients || Agency growth

I help marketing agencies build stronger client relationships.

CLIENT SERVICES PERFORMANCE

A brilliant client services (or account management) function is essential to delivering client satisfaction and ultimately agency success.

If you need to lift this team’s performance, I have a long and proven history of helping achieve the right structure, talent, and behaviours to create the conditions for success.

ORGANIC GROWTH DEVELOPMENT

The best agencies know that organic growth rarely just happens. That’s why they use a dedicated strategic approach to unlocking growth opportunities across a client portfolio.

I can embed this well-used approach in your agency, equipping your teams with the systems and tools necessary to identify and convert new revenue opportunities from existing clients.

CLIENT RELATIONSHIP AUDIT

Understanding how clients perceive your agency takes more than a quarterly lunch with the CMO. It requires a dedicated and repeatable process that delivers timely and unique intelligence on the health of each client relationship.

Utilising a mixture of quant and qual techniques, this external analysis provides actionable insight to prevent apathy, inject impetus, ensuring continued success.

WHY DO AGENCIES WORK WITH ME?

Agency expertise

Significant experience leading big multi-disciplinary teams at some of the UK’s most respected integrated and digital marketing agencies (BBH, Essence, agency.com). I’ve learnt my trade from the best.

Client understanding

Passionate about the client/agency dynamic having led relationships with some of the world’s most successful and complex businesses: Unilever, British Airways, Universal Music, Universal Pictures, Google, Nokia, HP...

Proven methods

Organic growth is rooted in brilliant client relationship management; a complex and nuanced skill that can be taught and embedded in any agency. My methods are flexible and proven across creative, media, PR, and tech agencies, both large and small.

Flexible model

No lengthy contracts, just a simple pay-as-you-use model. Sometimes it's a few days to audit and deliver recommendtations or coaching, sometimes it’s more. It’s all dependent on the job to be done.

want more organic growth?

WHAT PEOPLE SAY

“Simply put, Keir got our Account Management team performing at a very high level which no doubt contributed to our record year of growth”.

“Keir is outstanding. A man with integrity, passion, energy and in addition, he is an extremely nice person.”

“Keir’s knowledge, expertise and emotional intelligence make him the perfect partner for any Client Relationship Audit. Keir’s innate ability to inject trust and build rapport, while staying impartial, make the outcome of any interviews with C-suite stakeholders invaluable.”

“Keir has an uncanny ability to understand client and agency relationships and what it takes to build true partnerships. A class act at client service and fearless at challenges that need turning around. He proved his value time and time again.”

“Keir truly understands the complexities of the client-agency dynamic, particularly when multiple agencies are involved. I would have no hesitation in recommending his services.”

“Keir is a brilliant communicator. He always helps us focus on what’s important when it comes to managing and growing a client relationship.”

Blog

Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled

If you want to make your clients love you, the key thing to understand is that marketing is a relationships

Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing