Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled
KEIR MATHER
Marketing agency client specialist
I help marketing agencies grow through stronger and more sustainable client relationships.
SERVICES
CLIENT SERVICES PERFORMANCE
A brilliant client services (or account management) function is essential to delivering client satisfaction and ultimately agency success.
If you need to lift this team’s performance, I have a long and proven history of helping achieve the right structure, talent, culture and behaviours to create the conditions for success.
ORGANIC GROWTH DEVELOPMENT
The best agencies know that organic growth rarely just happens. That’s why they use a dedicated strategic approach to unlock growth opportunities across their client portfolio.
I can embed this well-used approach in your agency, equipping your teams with the systems and tools necessary to develop and convert new revenue opportunities from existing clients.
CLIENT RELATIONSHIP EVALUATION
The most insightful appraisal of any agency’s performance is from their clients. They have the power to turn spend on, or divert spend away.
Utilising a mixture of quant and qual techniques, this objective analysis delivers unique intelligence and insight where it is needed most: at the heart of the client/agency dynamic.
HOW IT WORKS
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PROCESS:
Agency leadership 1-2-1s to diagnose issues and specific problem areas
DELIVERABLE:
Performance plan encompassing structure, talent, ways of working and recommendation for implementation
TIMESCALE:
Approximately 2 weeks
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PROCESS:
Client Lead 1-2-1 coaching to develop growth-focussed account plans for each key client
DELIVERABLE:
Key account plans for agency leadership approval plus ongoing coaching to ensure successful implementation.
TIMESCALE:
Approximately 2 weeks for account plans plus quarterly reviews
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PROCESS:
Mixture of quant/qual bespoke survey together with supplemental 1-2-1 key client interviews
DELIVERABLE:
Objective performance appraisal of all client relationships coupled with recommended action plan
TIMESCALE:
Approximately 4-6 weeks
WHY DO AGENCIES WORK WITH ME?
Agency expertise
Significant experience leading big multi-disciplinary teams at some of the UK’s most respected integrated and digital marketing agencies (BBH, Essence, agency.com). I’ve learnt my trade from the best.
Client understanding
Passionate about the client/agency dynamic having led relationships with some of the world’s most successful and complex businesses: Unilever, British Airways, Universal Music, Universal Pictures, Google, Nokia, HP...
Proven methods
Client satisfaction and organic account growth are rooted in brilliant client relationship management; a complex and nuanced skill that can be taught and embedded in any agency. My methods are flexible and proven across creative, media, tech, and PR agencies, both large and small.
Flexible model
No lengthy contracts, just a simple pay-as-you-use model. Sometimes it's a few days to audit and deliver recommendtations or coaching, sometimes it’s more. It’s all dependent on the job to be done.
want more organic growth?
WHAT PEOPLE SAY
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If you want to make your clients love you, the key thing to understand is that marketing is a relationships
Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing