KEIR MATHER

Marketing agency client specialist

I help marketing agencies grow through stronger and more sustainable client relationships.

HOW DO I HELP AGENCIES?

Client Services
Performance

A brilliant client services (or account management) function is essential to delivering client satisfaction and ultimately agency success.

If you need to lift this team’s performance, I have a long and proven history of helping achieve the right structure, talent, culture and behaviours to create the conditions for success.

PROCESS
Agency leadership 1-2-1s to diagnose issues and specific problem areas

DELIVERABLE
Performance plan encompassing structure, talent, ways of working and recommendation for implementation

TIMESCALE
Approximately 2 weeks

Organic Growth Development

The best agencies know that organic growth rarely just happens. That’s why they use a dedicated strategic approach to unlock growth opportunities across their client portfolio.

I embed this well-used approach in agencies, equipping teams with the systems and behaviours necessary to develop and convert new revenue opportunities from existing clients.

PROCESS:
Client Lead 1-2-1 coaching to develop growth-focussed account plans for each key client

DELIVERABLE:
Key account plans for agency leadership approval plus ongoing coaching to ensure successful implementation.

TIMESCALE:
Approximately 2 weeks for account plans plus quarterly reviews

Client Relationship Evaluation

The most insightful appraisal of any agency’s performance is from their customers. They have the power to turn spend on, or divert spend away.

Utilising a mixture of quant and qual techniques, this objective analysis delivers unique intelligence and insight where it is needed most: at the heart of the client/agency dynamic.

PROCESS:
Mixture of quant/qual bespoke survey together with supplemental 1-2-1 key client interviews

DELIVERABLE:
Objective performance appraisal of all client relationships coupled with recommended action plan

TIMESCALE:
Approximately 4-6 weeks

WHY DO AGENCIES WORK WITH ME?

Agency expertise

Significant experience leading big multi-disciplinary teams at some of the UK’s most respected integrated and digital marketing agencies (BBH, Essence, agency.com). I’ve learnt my trade from the best.

Client understanding

Passionate about the client/agency dynamic having led relationships with some of the world’s most successful and complex businesses: Unilever, British Airways, Universal Music, Universal Pictures, Google, Nokia, HP...

Proven methods

Client satisfaction and organic account growth are rooted in brilliant client relationship management; a complex and nuanced skill that can be taught and embedded in any agency. My methods are flexible and proven across creative, media, tech, and PR agencies, both large and small.

Flexible model

No lengthy contracts, just a simple pay-as-you-use model. Sometimes it's a few days to audit and deliver recommendtations or coaching, sometimes it’s more. It’s all dependent on the job to be done.

want more organic growth?

WHAT PEOPLE SAY

“Simply put, Keir got our Account Management team performing at a very high level which no doubt contributed to our record year of growth”.

“Keir is outstanding. A man with integrity, passion, energy and in addition, he is an extremely nice person.”

“Keir’s knowledge, expertise and emotional intelligence make him the perfect partner for any Client Relationship Audit. Keir’s innate ability to inject trust and build rapport, while staying impartial, make the outcome of any interviews with C-suite stakeholders invaluable.”

“Keir has an uncanny ability to understand client and agency relationships and what it takes to build true partnerships. A class act at client service and fearless at challenges that need turning around. He proved his value time and time again.”

“Keir truly understands the complexities of the client-agency dynamic, particularly when multiple agencies are involved. I would have no hesitation in recommending his services.”

“Keir is a brilliant communicator. He always helps us focus on what’s important when it comes to managing and growing a client relationship.”

Blog

Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled

If you want to make your clients love you, the key thing to understand is that marketing is a relationships

Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing