Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled
Marketing agency client specialist
I help marketing agencies grow through stronger and more sustainable client relationships.
HOW DO I HELP AGENCIES?
Client Services Performance
A brilliant client services (or account management) function is essential to delivering client satisfaction and ultimately agency success.
If you need to lift this team’s performance, I have a long and proven history of helping achieve the right structure, talent, culture and behaviours to create the conditions for success.
Agency leadership 1-2-1s to diagnose issues and specific problem areas
Performance plan encompassing structure, talent, ways of working and recommendation for implementation
Approximately 2 weeks
Organic Growth Development
The best agencies know that organic growth rarely just happens. That’s why they use a dedicated strategic approach to unlock growth opportunities across their client portfolio.
I embed this well-used approach in agencies, equipping teams with the systems and behaviours necessary to develop and convert new revenue opportunities from existing clients.
Client Lead 1-2-1 coaching to develop growth-focussed account plans for each key client
Key account plans for agency leadership approval plus ongoing coaching to ensure successful implementation.
Approximately 2 weeks for account plans plus quarterly reviews
Client Relationship Evaluation
The most insightful appraisal of any agency’s performance is from their customers. They have the power to turn spend on, or divert spend away.
Utilising a mixture of quant and qual techniques, this objective analysis delivers unique intelligence and insight where it is needed most: at the heart of the client/agency dynamic.
Mixture of quant/qual bespoke survey together with supplemental 1-2-1 key client interviews
Objective performance appraisal of all client relationships coupled with recommended action plan
Approximately 4-6 weeks